Many organizations struggle to make sense – and make use – of all the business, operational and sales/marketing data they collect. So they invest in business intelligence, determine their key performance indicators, write reports and build dashboards.
Which is smart. But reports and dashboards only go so far, and only provide historical data.
What if you could look into the future? What information would make the biggest difference for your company? How would you change your strategy or tactics?
Predictive Analytics is a logical extension of your business intelligence implementation. It is the next step – one that gives you the ability to predict events, trends and activities, one that gives you added operational and strategic value from your data.
More specifically, Predictive Analytics gives you the ability to improve your target marketing, forecast marketing campaign response, analyze Shopping Cart, assess the likelihood of credit card fraud, project hospital patient length-of-stay, calculate fleet vehicle mileage and anticipate customer attrition/churn, and more.