Challenges and Benefits of Patient Engagement Portals for Nursing Homes and Assisted Living

Sarah Dwamena
Posted 9/25/18
For many seniors, the choice to move to a nursing home or an assisted living facility is not an easy one to make.  For a loved one, family involvement and support during the transition to assisted living can have a major impact on the quality of life of the resident and on the interactions between family and staff during the resident’s stay. Unlike perhaps a decade ago, today most...

Planning for the Long Game; Marrying Content and Technology for Successful Email Marketing Campaigns

Anisa Samarxhiu
Posted 8/14/18
The days of the quick email blast are long behind us, and marketers must think longer term and more strategic when it comes to creating their marketing plans.  It's no longer good enough for you to just send out blanket email blasts in the hopes that it catches someone's eye.   There needs to be a strategic, longer term vision that...

Moving from a Brick and Mortar Store to an e-Commerce Platform

Anisa Samarxhiu
Posted 2/9/18
With the advent of services like Amazon and Ebay, moving from a physical store to an e-Commerce option is becoming more and more appealing. It makes sense to make the move, the convenience factor alone is a driving force for Millennials and Generation Z. But before you start your Google search for ecommerce platforms, here are 5 things to consider to make sure that you put your best foot...

Ohio’s new web cookie tax challenged by ACMA

Meghan Souza
Posted 1/19/18
Originally posted by Avalara . The constitutionality, enforceability, and validity of  Ohio’s new reporting requirements for remote retailers , which took effect Jan. 1, 2018, are under fire. The American Catalog Mailers Association (ACMA) claims Ohio’s new law exceeds the limitations on state authority to regulate interstate commerce and discriminates against electronic commerce. ...

Content Targeting - Getting the Right Message to the Right Audience

Rohit Shinde
Posted 1/17/18
Content targeting is not just a buzzword anymore. It has become the go-to strategy for survival in today’s overcrowded digital space. In the past few years, content targeting has grown to become one of the most powerful tools available for doing business and connecting with targeted customers through the Internet.  So what is content targeting? In layman terms, content targeting...