Entries with tag marketing automation .

Marketing Automation Trends for 2019

Anisa Samarxhiu
Posted 12/20/18
Whether you are engaged in marketing on a day-to-day level or just have a passing interest, you know that marketing automation is not going anywhere. With people being inundated with marketing of one kind or another all the time, we want to show you the trends we see for 2019. 1. AI will continue to rise Whether it is using Chatbots or product recommendation engines, artificial...

You Shouldn’t Call SAP Marketing Cloud a “Marketing Automation” Tool

Bill Dunn
Posted 10/24/18
SAP’s core  customer engagement platform ,  Commerce Cloud , has had a powerful cousin for a few years now,  SAP Marketing Cloud , but most B2B e-commerce professionals have the mistaken impression that it’s just another email blasting tool.  Nothing could be further from the truth and if you don’t take a deeper dive into this powerful platform you will miss the highest ROI...

Planning for the Long Game; Marrying Content and Technology for Successful Email Marketing Campaigns

Anisa Samarxhiu
Posted 8/14/18
The days of the quick email blast are long behind us, and marketers must think longer term and more strategic when it comes to creating their marketing plans.  It's no longer good enough for you to just send out blanket email blasts in the hopes that it catches someone's eye.   There needs to be a strategic, longer term vision that...

Leveraging your e-commerce platform for subscriber acquisition

Chinye Amanda Osamusali
Posted 8/23/17
Your company’s ability to grow your email list with valuable contacts will provide the foundation for all of your email marketing efforts. Many marketers struggle to determine the best way to get new email subscribers. Subscriber acquisition should be the number one priority of a strong email marketing strategy. By communicating the right way with your customers, your subscriber acquisition...