Analytics Trends

Dunn Solutions' Analytics as a Service

Jose Hernandez
Posted 3/4/19
Probably the most important change that has occurred in the last few years is how ubiquitous it is to pay for what we consume (or use), for what we need at the time we need it.  From car rides, to dog walking to TV watching, it’s a trend that continues to gain traction.  This trend started with cloud computing and the ability to pay for what we use in terms of infrastructure (IaaS),...

How Do I Target Promotions to My Customer Segments?

Brian Griffin
Posted 2/15/19
When you have a wide consumer base it is difficult to determine the optimal way to market to it. One blanket advertisement will never be as effective when you have customers with differing demographics. However, if you are able to properly identify the needs of different customer segments through customer and market segmentation , you can develop more personalized...

Why You Should Outsource Your Machine Learning Needs?

Francesco Sguanci
Posted 1/11/19
Machine learning , when implemented well, has proven to be extremely effective at helping companies maintain a competitive advantage. Sounds like gibberish on a commercial, right? Agreed. Let’s restate that. The clients that I have worked with in the past 7 years that have leveraged machine learning have increased their profitability between 33% and 265%. I hope...

Targeting the Right Customers Can Boost Your Marketing ROI

Varun Daga
Posted 11/9/18
A good marketing strategy is very crucial to maintain business growth and attract consumer’s attention. The first step to having success is to get to know your customers better. Generalized marketing seems to be an easy task but is it worth the investment? The end goal is not just to make the customers aware of your products, but to get them interested in buying them. For this purpose,...

Move Your Enterprise Data to a Cloud Data Lake and Cloud Data Warehouse Right Now!

Ashish Trivedi
Posted 8/30/18
Combining structured data, semi-structured data to perform analytics is hard.   If you’re like most, the data that you need and use every day are spread out throughout your  organization.  Some is found in your  enterprise data warehouse , some in spreadsheets, and some in ODSs.  This only accounts for structured data.  Semi-structured data will be...