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Entries with tag sap marketing cloud .

SAP Marketing Cloud…What Can It Do for You?

Matthew Tarpy
Posted 10/14/19
A core challenge for online marketers is being able to present to their customers, the most relevant offer, at the right time, in the right channel. Presenting your customers with poorly matched offers, not only is a waste of your marketing spend, it can lead to customer fatigue where they tune out your messages all together. SAP Marketing Cloud helps you not only glean real-time insights...

You Shouldn’t Call SAP Marketing Cloud a “Marketing Automation” Tool

Bill Dunn
Posted 10/24/18
SAP’s core  customer engagement platform ,  Commerce Cloud , has had a powerful cousin for a few years now,  SAP Marketing Cloud , but most B2B e-commerce professionals have the mistaken impression that it’s just another email blasting tool.  Nothing could be further from the truth and if you don’t take a deeper dive into this powerful platform you will miss the highest ROI...