Why Web Portals Make Sense for Your Marketing Team

Steve Nagle
Posted 8/7/17
Marketing teams and structures come in many different shapes and sizes. Whether you’re a one-person operation or a multi-faceted department consisting of several teams, modern organizations face a similar challenge in this arena: delivering desirable content to consumers. If a company wants to publish a blog, upload new product images, or debut it’s latest press release, it often involves...

Why SAP Hybris Marketing is Right for Your E-Commerce Business

Taylor Casino
Posted 8/3/17
Marketing is a cornerstone of e-commerce business. It’s what attracts new consumers to your business and keeps loyal customers coming back again and again. Today, more than 80% of consumers conduct online research before making a large purchase. This means that consumers are online, actively researching your products before making a purchase. It’s time to turn those lookers into buyers and...

Expand your web application to mobile

Payas Tikotekar
Posted 1/11/17
Expand your web application to mobile We have crossed the tipping point. Today a majority of web page views come from mobile devices. The ease of access of cellphones and tablets coupled with the ubiquity of Wi-Fi and cellular network coverage, means that more and more users are spending time their time online on mobile devices. These users expect a good experience on their mobile...

Patient Engagement through Patient Portals

Christopher Freund
Posted 11/14/16
If you find yourself reading this blog, then you must be curious as to how patient portals are the most effective way of improving patient engagement and making healthcare an easy part of every patients life. Before we dive deeper into portals, let’s answer a simple question: “What is patient engagement?” Patient engagement can be summed up by providers and patients working together to...

Building Customer and Campaign Specific Microsites Using a Single Platform

Laura Jones
Posted 10/20/16
Just what is a microsite? A smaller, simpler website that is built to focus on a specific subject, product or campaign, microsites eliminate the clutter and distractions that come with a full website. Some companies use them to highlight a specific campaign or target specific buyer personas. Others have used them to tell a short story, or to inspire a specific call-to-action. A microsite...

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