Re-Designed Websites Deliver Significant Improvements to Navigation and Content Management
Portal Development with Social Integration
Solution: Content Management, E-Commerce and Content Managed Websites, Liferay
Project: Portal Development with Social Integration
National Guardian Life Insurance Company, and its subsidiary Settlers Life Insurance Company, both had customer websites that featured content for visitors with different purposes, including consumers and a network of partners.
The content was not organized by visitor type and visitors often had to click through many different layers before finding the information they were looking for. The companies' marketing departments maintained the content however there was no way to make changes and updates other than relying on IT, even for minor and frequently needed modifications.
NGLIC purchased Liferay and selected Dunn Solutions Group, a trusted Liferay partner and website specialist, to architect, design and deploy the new websites on their Java application server. Dunn Solutions worked with the marketing teams to design the sites' new information architecture and develop the themes and templates. Both sites were re-architected to feature more intuitive navigation by grouping information by visitor type. Liferay's out-of-the-box content management functionality was deployed enabling the marketing team to manage updates and changes entirely on their own. The Dunn team also implemented a Facebook portlet on the homepage that displays recent updates from the companies' Facebook pages and enables visitors to "like" posts directly from the homepage.
NGLIC's marketing teams can now easily make updates without any help from their IT departments. The websites' content is now organized by visitor type and visitors are never more than three clicks away from what they need- a huge improvement over the old websites, which often required twice as many clicks to reach the same content. And to accommodate mobile visitors, the sites have been formatted for those using tablets.