Training Schedule Training Schedule

(HY730e) SAP Hybris Marketing Functional Analyst Online (eLearning)
Code: HY730e v16
Type: null
Tuition (USD): $375
Length: 30 Days
Have a question?

Contact Us

character(s) remaining

Location Date Guaranteed to Run
eLearning, US 05/27/2019
eLearning, US 05/28/2019
eLearning, US 06/01/2019
eLearning, US 06/02/2019
eLearning, US 06/03/2019
eLearning, US 06/04/2019
eLearning, US 06/05/2019
eLearning, US 06/06/2019
eLearning, US 06/07/2019
eLearning, US 06/08/2019
eLearning, US 06/09/2019
eLearning, US 06/10/2019
eLearning, US 06/11/2019
eLearning, US 06/12/2019
eLearning, US 06/13/2019
eLearning, US 06/14/2019
eLearning, US 06/15/2019
eLearning, US 06/16/2019
eLearning, US 06/17/2019

Not finding any suitable dates? Contact us for additional availability: training@dunnsolutions.com

Skills Gained:
This course will prepare you to: Understand SAP Hybris Marketing features and functionality Perform essential marketing tasks within the application Know about key customization and integration options
Who Should Attend?
Business prospects Business analysts Application consultants Project managers
Prerequisites:
  • Essential: Fundamental understanding of marketing concepts
What You Will Learn:
  • Unit 1 – Introduction
  • Goals and scope of the course
  • How to get access to the SAP Hybris Marketing free trial version
  • Unit 2 – Marketing Data Management
  • Data Collection
  • Contact and Corporate Fact Sheet
  • Contact Engagement
  • Sentiment Engagement
  • Customer Journey Insight
  • Simple Scores
  • Importing Files
  • Data Privacy
  • Unit 3 – Predictive Model Management
  • Predictive Models and Predictive Scenarios
  • How to Choose the best Model Fit
  • Creating a new Heuristic and Predictive Model
  • Architecture
  • Unit 4 – Segmentation
  • Using the Segmentation Builder
  • Working with Building Blocks
  • Creating a new Segmentation Model
  • Leveraging Geospatial Maps and Reference Objects to create Segmentation Models
  • Technical Background and Customizing Options
  • Unit 5 – Target Groups
  • Target Group Categories, Statuses and available Actions for Target Groups
  • Target Groups and Control Groups
  • How to create a new (Live) Target Group
  • Unit 6 – Recommendation
  • Product Recommendations
  • Recommendation Models, Algorithms, Recommendation Model Types and Recommendation Scenarios
  • Offer Recommendations
  • Integration Scenarios with SAP Hybris Commerce
  • Unit 7 – Acquisition – Campaign Management
  • Campaign Types, Statuses and Actions
  • Email and SMS Campaigns
  • Creating Personalized Campaign Content
  • Automated A/B Testing
  • Export Definitions and File Export
  • Facebook Campaigns
  • Paid Search Campaigns
  • Lead Management
  • CRM Campaigns
  • Cloud for Customer Campaigns
  • Newsletters and Landing Pages
  • Communication Categories
  • Unit 8 – Convert
  • Track and detect cart and website abandoners
  • Add personal information to follow-up Email campaigns
  • Categorize a customer’s interests and score his behavior and intent to purchase
  • User Interfaces: ATProGui, Conversion Dashboard, Support Tool
  • Unit 9 – Loyalty
  • Setup-tasks within the YaaS platform
  • Define Scopes and Roles
  • Configure a Loyalty project in YaaS
  • Create and manage Email, Card and Coupon templates
  • Define rules for a Loyalty program
  • Manage Loyalty program members
  • Analyze the success of a Loyalty program
  • SAP Hybris Marketing Integration
  • SAP Hybris Commerce Integration
  • Unit 10 – Insight
  • Insight for Sales
  • Insight for Marketing
  • Using the Marketing Executive Dashboard
  • Installing and Importing Data into the Marketing Executive Dashboard
  • Unit 11 – Planning
  • Budget Planning, Spend Planning and Spend Management
  • Create transparent marketing plans in the Marketing Calendar
  • Key customizing options
  • Unit 12 – Business Administration
  • Manage User Lists, Interaction Interests and Marketing Attribute Categories
  • Map Free Text Items
  • Creating Customer Journey Events
  • Analyzing Integration Errors and Application Logs
  • Unit 13 – Technical Basics
  • Architecture of the SAP Hybris Marketing solution
  • System Landscape Considerations
  • Deployment Options
  • Installation and System Configuration
  • Rapid Deployment Solutions
  • Unit 14 – Integration
  • Inbound and Outbound Interfaces
  • Integration to SAP and non-SAP solutions
  • Notes
  • There are no equipment requirements for this training.
  • Course duration of 10 hours, 10 minutes includes approximately 80 minutes of purely reading material
Course Info:
Courses based on software release: SAP Hybris Marketing 1605 on premise

Course length (E-Learning): Course duration of 10 hours, 10 minutes includes approximately 80 minutes of purely reading material

Course notes and announcements:

1) There are no equipment requirements for this training.

2) This course is designed to give business analysts and application consultants an in-depth understanding of the functional capabilities of the SAP Hybris Marketing on premise solution.

3) The main focus of the course is to showcase the frontend functionalities, however it also covers the underlying processes and technical concepts on a high level.

4) The course equips participants with knowledge of the important customizing options that can be performed in the SAP Implementation Guide (IMG) as well as the integration of SAP Hybris Marketing with other SAP and third party systems.

In order for your company to get the most from its SAP investment, your executives need to understand the full potential of your solution - and your users need the right skills to accomplish their daily tasks. That's why SAP Education offers a growing catalog of e-learning offerings - highly interactive, Web-based courses that enable you to deliver the timely, focused training your organization demands.

SAP Education's e-learning courses complement our tried-and-tested classroom-based training, allowing users to improve or maintain their skills by building online learning into their schedules. Your people have the flexibility to determine what, where, and when to learn. They can repeat learning units as often as required and control the duration of learning sessions and your organization can realize significant benefits in reduced travel - and the resulting time and cost savings. Unlimited online access to SAP Education‘s content for 6 to 12 months subscription period

E-learning courses include highly effective instructional elements and simulations based on authentic situations. By completing these courses, users gain a solid understanding of how to navigate SAP solutions and how SAP solutions can support their role-specific business processes and individual objectives - as well as your overall corporate strategy.

Our SAP eLearning curriculum meets your needs. SAP's e-learning curriculum caters to a wide range of learning styles and subject-matter requirements. Experienced consultants, project team members, support professionals, end users, power users, and executives will find courseware to meet their needs. In addition, individuals can get the training they need without the cost of travel or time out of the office. All courses are based on real-world business scenarios and the latest learning methodologies and technological standards to provide an e-learning environment that will enable users to work more productively with the SAP solutions related to their business functions.

All SAP Online Knowledge Products and SAP eLearning sessions are non-refundable.