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(C4H260) SAP Marketing Cloud Key Features & Extensibility (formerly HY760)
Code: C4H260 v92
Type: null
Tuition (USD): $2454
Length: 3 Days
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Location Date Guaranteed to Run
Live Virtual, US 09/01/2020
Live Virtual, US 10/07/2020

Not finding any suitable dates? Contact us for additional availability: training@dunnsolutions.com

Skills Gained:
Understand the underlying technical concepts in SAP Marketing Cloud Develop an understanding about how SAP Marketing Cloud supports different marketing processes Perform configurations using the "Manage Your Solution" application Enhance the standard features of the solution by leveraging various extensibility applications
Who Should Attend?
Application Consultant Business Analyst Business Process Architect Developer Developer Consultant Solution Architect Technology Consultant Trainer
Prerequisites:
  • Essential
  • Features and Configurations Video Series (https://enable.cx.sap.com/channel/Marketing%2BFeatures%2Band% 2BConfigurations/94791801)
  • HA100 SAP HANA Introduction
  • Recommended
  • CLD100 Cloud for SAP
  • CLD900 SAP HANA Cloud Platform – Integration Service
What You Will Learn:
  • 1) Unit 1 – Onboarding and Getting Started
  • a) Introduction
  • b) Architecture
  • c) User Provisioning
  • d) Business Roles and Authorizations
  • e) Implementation Steps
  • 2) Unit 2 – Dynamic Customer Profiling
  • a) Overview and Key Capabilities
  • b) Data Model
  • c) Merging Logic
  • d) Best Practices for Data Sources
  • e) Extensibility
  • f) Custom Fields and Custom Logic
  • g) Hands-on Exercise
  • 3) Unit 3 - Segmentation
  • a) Overview and Key Capabilities
  • b) Target Groups
  • c) Segmentation Configuration
  • d) Creating Segmentation Profiles and Objects
  • e) Extensibility in Segmentation
  • f) Custom Fields, Custom Objects and Custom Views
  • g) Target Groups Configuration
  • h) Hands-on Exercise
  • 4) Unit 4 - Scores
  • a) Scores Overview
  • b) Architecture and Components
  • c) Rule-Based Scores
  • d) Extensibility of Rule-Based Scores
  • e) Hands-on Exercise
  • 5) Unit 4 – Scores (continued)
  • a) Predictive Scores
  • b) Creating a Model Fit
  • c) Success Reporting
  • d) Extensibility of Predictive Scores
  • e) Hands-on Exercise
  • 6) Unit 5 – Campaigns
  • a) Campaigns Overview
  • b) Campaign Types
  • c) Content Studio Features
  • d) Marketing Permissions
  • e) Suppression Rules
  • f) Extensibility
  • g) Marketing Areas in Campaign Execution
  • h) Integration
  • i) Hands-on Exercise
  • CPE Credits
Course Info:
Course based on software release: SAP Marketing Cloud 1902

Notes and announcements:

1. This course is designed to provide an in-depth understanding of the implementation of the key business scenarios of the SAP Marketing Cloud solution. The course aims not only to showcase "What are the underlying technical concepts" but also to provide information on "How to enhance the standard functionalities".Multiple hands-on exercises are used to deliver an understanding of the configuration and enhancement options in SAP Marketing Cloud.

This is a SAP CERTIFIED Course. Your course will include Full Class Delivery of the comprehensive standard SAP curriculum agendas, SAP Certified Instructor, Demonstration and Presentation, Student Hands on exercises, Access to SAP Hosted servers/training environment, and SAP Certified participant guides.

This 3 day instructor led course qualifies for 24 CPE Credits. CPE Credits are currently available only for publicly scheduled courses delivered live at SAP locations and our Authorized Education Partner locations. CPE Credits are not available for virtual live classroom sessions.

With virtual live classroom training you get comprehensive training from SAP experts using seamless over-the Web connectivity. The same content delivered in SAP's traditional "brick and mortar" classrooms is presented during virtual live classroom deliveries. As in SAP's traditional classrooms, SAP virtual live classroom stresses hands-on learning providing each registered student with exclusive access to live SAP systems throughout each course. Each Virtual Live class is taught by a SAP Certified Instructor and will include an e-book student guide for you to download and keep. CPE Credits are currently available only for publicly scheduled courses delivered live at SAP locations and our Authorized Education Partner locations. CPE Credits are not available for virtual live classroom sessions.

Not finding any suitable dates? Contact us for additional available dates: training@dunnsolutions.com