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(C4H26E) SAP Marketing Cloud Key Features & Extensibility (eLearning)
Code: C4H26E v20
Type: null
Tuition (USD): $375
Length: 182 Days
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Skills Gained:
Understand the underlying technical concepts in SAP Marketing Cloud Develop an understanding about how SAP Marketing Cloud supports different marketing processes Perform configurations using the "Manage Your Solution" application Enhance the standard features of the solution by leveraging various extensibility applications
Who Should Attend?
Application Consultant Business Analyst Business Process Architect Developer Developer Consultant Solution Architect Technology Consultant Trainer
Prerequisites:
  • Essential
  • Features and Configurations Video Series (https://enable.cx.sap.com/channel/Marketing%2BFeatures%2Band% 2BConfigurations/94791801)
  • HA100 SAP HANA Introduction
  • Recommended
  • CLD100 Cloud for SAP
  • CLD900 SAP HANA Cloud Platform – Integration Service
What You Will Learn:
  • 1) Unit 1 – Onboarding and Getting Started
  • a) Introduction
  • b) Architecture
  • c) User Provisioning
  • d) Business Roles and Authorizations
  • e) Implementation Steps
  • 2) Unit 2 – Dynamic Customer Profiling
  • a) Overview and Key Capabilities
  • b) Data Model
  • c) Merging Logic
  • d) Best Practices for Data Sources
  • e) Extensibility
  • f) Custom Fields and Custom Logic
  • g) Hands-on Exercise
  • 3) Unit 3 - Segmentation
  • a) Overview and Key Capabilities
  • b) Target Groups
  • c) Segmentation Configuration
  • d) Creating Segmentation Profiles and Objects
  • e) Extensibility in Segmentation
  • f) Custom Fields, Custom Objects and Custom Views
  • g) Target Groups Configuration
  • h) Hands-on Exercise
  • 4) Unit 4 - Scores
  • a) Scores Overview
  • b) Architecture and Components
  • c) Rule-Based Scores
  • d) Extensibility of Rule-Based Scores
  • e) Hands-on Exercise
  • 5) Unit 4 – Scores (continued)
  • a) Predictive Scores
  • b) Creating a Model Fit
  • c) Success Reporting
  • d) Extensibility of Predictive Scores
  • e) Hands-on Exercise
  • 6) Unit 5 – Campaigns
  • a) Campaigns Overview
  • b) Campaign Types
  • c) Content Studio Features
  • d) Marketing Permissions
  • e) Suppression Rules
  • f) Extensibility
  • g) Marketing Areas in Campaign Execution
  • h) Integration
  • i) Hands-on Exercise
Course Info:
Courses based on software release: SAP Marketing Cloud 1902

Course notes and announcements:

Course length: 480 minutes

This course is free with (HUB030) SAP Learning Hub, Professional Edition, Public Cloud Version 12 month subscription.

This course is designed to provide an in-depth understanding of the implementation of the key business scenarios of the SAP Marketing Cloud solution. The course aims not only to showcase "What are the underlying technical concepts" but also to provide information on "How to enhance the standard functionalities".Multiple hands-on exercises are used to deliver an understanding of the configuration and enhancement options in SAP Marketing Cloud.

E-Learning (single course access)

In order for your company to get the most from its SAP investment, your executives need to understand the full potential of your solution - and your users need the right skills to accomplish their daily tasks. That's why SAP Education offers a growing catalog of e-learning offerings - highly interactive, Web-based courses that enable you to deliver the timely, focused training your organization demands.

SAP Education's e-learning courses complement our tried-and-tested classroom-based training, allowing users to improve or maintain their skills by building online learning into their schedules. Your people have the flexibility to determine what, where, and when to learn. They can repeat learning units as often as required and control the duration of learning sessions. Each E-Learning course is available for six months. And your organization can realize significant benefits in reduced travel - and the resulting time and cost savings.

E-learning courses include highly effective instructional elements and simulations based on authentic situations. By completing these courses, users gain a solid understanding of how to navigate SAP solutions and how SAP solutions can support their role-specific business processes and individual objectives - as well as your overall corporate strategy.

Our eLearning curriculum meets your needs. SAP's e-learning curriculum caters to a wide range of learning styles and subject-matter requirements. Experienced consultants, project team members, support professionals, end users, power users, and executives will find courseware to meet their needs. In addition, individuals can get the training they need without the cost of travel or time out of the office. All courses are based on real-world business scenarios and the latest learning methodologies and technological standards to provide an e-learning environment that will enable users to work more productively with the SAP solutions related to their business functions.

All SAP Online Knowledge Products and SAP eLearning sessions are non-refundable.

Not finding any suitable dates? Contact us for additional available dates: training@dunnsolutions.com